With Singapore’s visa-free policy welcoming Chinese tourists with open arms, there has never been a more opportune moment for hotels to step up their marketing game. This policy shift not only fosters stronger bilateral relations but also opens doors to a vast Chinese outbound tourism market.

Unlock The Gateway To Chinese Tourism Through Singapore’s Visa-Free Travel Policy!

Hotels now have a prime opportunity to elevate their marketing strategies to cater specifically to this influx of Chinese tourists. By embracing cultural nuances, language preferences, and digital marketing to attract Chinese tourists, hotels can position themselves as the preferred hotel for the Chinese market as they explore Singapore’s vibrant cultural landscape.

Trends Influencing Chinese Tourist Behaviour and Hotel Engagement

Mobile Dominance

Many Chinese tourists heavily rely on mobile devices for trip planning, booking accommodations, and sharing experiences on their social networks. As such, ensuring your hotel’s online presence is optimised for mobile platforms is crucial to attracting Chinese tourists to your hotel.

Luxury and Experiences

Chinese tourists increasingly seek luxury experiences and personalised services during their travels. By offering tailored amenities and experiences, your hotel can cater to these discerning Chinese clients and differentiate itself in the competitive market.

Social Media Influence

Chinese social media platforms play a crucial role in influencing Chinese tourists’ travel decisions. Before visiting their desired destination, they look up key opinion leaders (KOLs) and micro-influencers with Chinese travel content to make informed decisions. Leveraging popular platforms such as WeChat, Xiaohongshu, Weibo and Chinese search engines like Baidu allows your hotel to engage with potential Chinese guests, showcase its unique offerings, and build brand loyalty.

Authenticity and Cultural Sensitivity

Many Chinese travellers value authentic cultural experiences and appreciate hotels that cater to their Chinese language, understand Chinese culture and traditions. By incorporating elements of Chinese culture into your hotel’s offerings and integrating popular payment methods like Alipay and WeChat pay, you can create memorable experiences that resonate with Chinese people and encourage repeat visits.

Elevate Your Hotel’s Presence With Tailored Digital Solutions

At Deren Marketing, we are a Chinese social media marketing agency specialising in crafting bespoke digital marketing strategies designed to amplify your hotel’s visibility, attract more Chinese tourists, and generate positive word-of-mouth and sharing online. In the dynamic landscape of Chinese digital culture, popular Chinese social media platforms like Xiaohongshu (Red), WeChat, Kuaishou, and Douyin (TikTok) reign supreme, offering unparalleled opportunities to connect with Chinese tourists.

XiaoHongShu Promotion

90% female-oriented social commerce app, fashion and lifestyle guide

Xiaohongshu is a treasure trove for travel inspiration and recommendations. By leveraging this platform, your hotel can tap into the power of user-generated content and influencer marketing to showcase your unique offerings to Chinese travellers.

High conversion in the overseas market

WeChat Channel Promotion

China’s most popular app, 800 million active users

WeChat is the all-encompassing super app of China. From seamless communication to mobile payments and mini-programs, WeChat offers a holistic approach to engaging with Chinese travellers throughout their journey. Our strategies ensure your hotel maintains a strong presence on WeChat, leveraging its features to provide convenient and personalised experiences to your guests.

Highest traffic in the personal sphere

Douyin Promotion

Mainstream short video platform in 1st and 2nd tier cities

With its skyrocketing popularity, Douyin offers a vibrant platform for hotels to showcase their brand personality and connect with Chinese tourists through creative and engaging videos. Our tailored strategies help your hotel harness the viral potential of Douyin to reach millions of potential guests and drive bookings.

70% young consumer group aged 18-34

Kuaishou Promotion

100 million daily activity with Kuaishou live streaming in third-tier and above cities

As a leading short-video platform, Kuaishou provides an authentic and immersive way to connect with Chinese tourists. Through engaging and entertaining content, your hotel can showcase its unique offerings and appeal to a younger demographic of travellers who are increasingly turning to short videos for travel inspiration.

Target small towns and rural markets

Our Hotel Marketing Strategic Process

At Deren Marketing, we believe in a strategic approach to hotel marketing that ensures long-term success and maximum return on investment. From in-depth consultation to continuous optimisation, we work closely with you every step of the way to ensure your hotel stands out in the competitive hospitality industry.

In-Depth Consultation

We start with a thorough consultation to understand your business goals and vision.

Comprehensive Market Research

We conduct detailed market research to analyse competition, identify your target audience, and stay updated with industry trends.

Tailor-Made Strategy

Using insights from consultation and research, we develop a customized plan aligned with your goals.


We execute your strategy meticulously, launching ad campaigns across digital channels.

Continuous Monitoring & Optimisation

We continuously monitor campaign performance, making data-driven adjustments to optimise results.

Want To Know How To Market Your Hotel For Chinese Travellers And Be The Preferred Hotel Choice?

Ready to tap into the vast market of Chinese travellers and elevate your hotel’s visibility? Look no further. Whether you are starting fresh or revamping your strategy, our team at Deren Marketing offers expert guidance. With a track record of working with over 500 brands in Singapore and 5+ years of expertise, we’re equipped to help you succeed. Contact us today to discuss how we can tailor our services to your needs.

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