About Us

Established in 2012, Deren Marketing is an independent full-service digital and Chinese social media marketing agency in Singapore serving clients in Southeast Asia and Chinese markets. We are an official authorised Xiaohongshu Marketing, WeChat Marketing, TikTok (Douyin) Advertising Partner and also a new top agent for Huawei advertising.

Our team of best-in-class specialists allows us to tap into the world of all things digital marketing and provide services ranging from strategy, insights and planning, content, creative, media and management. Our Chinese social media marketing experts are also able to assist businesses looking to thrive and prosper in the Chinese market. We work with clients across a broad range of industries, be it executing social media campaigns, curating original content, increasing engagement and sales or maintaining a strong online presence. This has allowed us to accumulate practical experience and deliver ROI highly appreciated by our clients.

We also offer new media education and training on the established and latest social media platforms to help businesses maximise their digital footprint, gain more customers, and successfully achieve their business goals.

We have held more than 300 WeChat Marketing courses in Singapore which have been attended by more than 5000 local entrepreneurs and industry leaders. Starting in 2021, we have also held more than 50 Xiaohongshu Marketing courses which have been attended by over 1000 people.

David Lou Peng

Founder and Managing Director

Singapore’s Top-Most Chinese Social Media Marketing Specialist

WeChat Marketing Training Instructor

BNI Zenith Founding President

Sian Chay Medical Institution Benevolent Ambassador

Our Founder

Back in 2012 when WeChat was merely a year old, our founder Mr David recognised WeChat’s immense potential as a marketing and brand promotional tool. Now, after 10 years, this foresight has helped him be lauded as one of the pioneers of WeChat Marketing in Singapore. Over the course of 10 years, he has successfully helped more than 200 local Singapore companies to expand their presence in the global Chinese market and deliver impressive results. Boasting an unparalleled experience in the Chinese social media marketing platforms he has become a go-to expert for any company that wants to enter the Chinese-speaking market.

As a firm believer in sharing his knowledge to benefit as many people as possible, he continues to and has already conducted hundreds of training sessions and courses. Numerous Singaporean entrepreneurs, SMEs and companies have benefited tremendously from his WeChat Marketing courses. This has led to viral word-of-mouth marketing, helping Deren gain referrals and special invitations to speak.

AIA Group; the largest public listed life insurance and securities group in Asia-Pacific, PropNex; Singapore’s largest listed real estate broker, and City Developments Limited (CDL); Singapore’s multinational real estate operating organisation are just some of the world-renowned organisations where Mr David has been invited for regular speaking engagements to share his insights and wisdom.

Stay up to date on David Lou Peng’s latest events.