Official Authorised
marketing partner of Xiaohongshu
Trusted by
500+
Singapore Brands
Average
300% ROI
Improvement
for our clients
As an official Xiaohongshu authorised partner, Deren Marketing provides end-to-end marketing solutions that help your brand achieve full-funnel growth on Xiaohongshu; from awareness and product discovery (“seeding”) to conversion and sales.
Facing Challenges Entering the China Market?
Is expanding into the China market overwhelming? Unsure how to start marketing on Xiaohongshu? Seeing poor results from KOL collaborations?
Don’t let the complexity of a new market slow down your brand’s growth. At Deren Marketing, we understand your challenges; and we understand Xiaohongshu even better.
Why Xiaohongshu Is A Powerful Growth Engine For Your Brand
90
Female Audience
Women who are key decision- makers and trendsetters in fashion, beauty, and lifestyle.
46
Under 24 Years Old
A young consumer group that prioritises quality, individuality, and brand experiences.
High
Purchasing Power
Strong demand for international brands, making Xiaohongshu an ideal platform for Singapore brands entering China.
“Seeding” Culture
Users actively share authentic product experiences, creating organic word-of- mouth and viral recommendations.
Strong KOL Ecosystem
Influencers across every niche—from top-tier creators to micro-influencers— allow brands to reach precise target audiences.
Social Commerce
Content directly drives purchase decisions, shortening the path from discovery to purchase.
Cross-Border Advantage
Xiaohongshu connects overseas brands with Chinese consumers, making it one of the most powerful platforms for global market expansion.
Deren Marketing, Your Trusted Xiaohongshu Marketing Partner
As one of the few marketing agencies in Singapore officially authorised by Xiaohongshu, we combine deep local expertise with a strong understanding of Chinese consumer behaviour. We provide one-stop, data-driven Xiaohongshu marketing services that help brands reach the right audience and achieve explosive growth on the platform.
Professional Services For Full-Funnel Brand Growth
We deliver customised Xiaohongshu marketing strategies that cover every stage of your brand’s growth journey:
Official Account Management
From account registration and verification to content planning and daily operations, our team builds and manages highly engaging brand accounts.
KOL / KOC Influencer Campaigns
We match your brand with the most suitable influencers based on brand positioning and target audience to maximise reach and engagement.
Xiaohongshu Advertising Campaigns
Strategy development, creative optimisation, and performance monitoring to maximise your advertising ROI.
Content Marketing & Product Seeding
We identify your product’s strongest selling points and create compelling viral posts that inspire authentic recommendations and word-of- mouth growth.
Our Collaboration Process
1. Opportunity Diagnosis
We assess your brand’s current positioning and identify market opportunities.
2. Consultation
Understand your marketing goals and business needs.
3. Strategy Development
Create a customised Xiaohongshu marketing strategy tailored to your brand.
4. Campaign Execution
Our professional team executes the campaign with real-time monitoring.
5. Performance Reporting
Clear, data-driven reports with continuous optimisation.
Why Choose Deren Marketing?
Official Authorisation
Certified Xiaohongshu partner with priority resources
Localised Team
Deep understanding of Singapore brands and Chinese consumers
Data-Driven Approach
Accurate strategies backed by analytics and measurable results
End-to-End Services
From strategy to execution, all in one place
Proven Track Record
Extensive experience across multiple industries
Trusted By Industry Leaders
Frequently Asked Questions
How are Xiaohongshu marketing fees calculated?
Our service fees vary depending on your marketing objectives, campaign scope, and selected service package.
We provide customised solutions designed to maximise ROI.
How long is a typical collaboration period?
For first-time campaigns, we recommend a minimum of 3 months.
This allows sufficient time for strategy implementation, content accumulation, and performance optimisation.
Long-term collaborations generally achieve stronger results.
How do you measure marketing performance?
We provide detailed data reports including:
Want To Know How Xiaohongshu Marketing Can Help You Achieve Your Business Goals?
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